Monday, December 10, 2012

Book: Fashion Drawing for Advertising.





I was lucky enough to snag a copy of "Fashion Drawing for Advertising" by Patrick John Ireland, published by Halsted Press around 1970.  It was used as a textbook for commercial art and illustration students in UK universities in the early 70s.  Its filled with black and white ink drawings of very Biba-esque looking ladies in the latest fashions of late 60s- early 70s.  Its such an inspiration to page through and definitely an amazing resource for any vintage illustration lovers.  The author gives simplistic descriptions of simple line drawing techniques from the figure sketch to layout/composition to using various mediums to mimic clothing textures. 

Here are some drawing tips from Ireland:
"Draw from life when possible, working with quick sketches, depicting the model from different angles, and using a free, loose line.  The drawing could be developed depending on the effect required.  When your work is beginning to become to rigid, sketch from lie and work out new technique, experimenting with new pens, brushes, crayons, paints and papers." 
"The fashion artist is concerned with giving an interpretation of design created by a designer and the drawing should reflect the overall feeling.  Observe the details of garments when sketching, making notes on the behaviour of different materials and the way in which they hang and fall into folds." 
"Always study the texture of the material, noting the main effects of the pattern or weave.  Suggesting the material may be more successful than going into too much detail." 
"The mood or feeling of a particular fashion can be suggested by the pose and attitude of the figure on which you are illustrating the garment.  The technique used has a strong influence on the feeling which the illustration will project." 
"The presentation of your work should be considered with care; when producing a drawing the size of reproduction and the space allotted are vital considerations.... When working for a magazine, newspaper, or studio the artist would be directed and given advice as to the style of the drawing required and in what context it would be used."

The back of the book provides a handy glossary of terms from career positions in the commercial art world like Display Manager, Copy Writer, and Fashion Buyer, to material terminology like Cartridge pads, Herculene tracing film, Permatrace, Osmiroid fountain pens, Cow gum, and Copydex (some of which, very old-school, that I have no idea what they really are) .  


















Monday, December 3, 2012

Witchy Haze.



Quite late on this one!  The days have just seemed to fly.  I forgot to post these photos from the witchy, Frida Kahlo, Yma Sumac inspired look I helped local DC's vintage boutique La Petite Marmoset create for their Fall 2012 Lookbook 'Smoke and Mirrors'.   Though it was Halloween inspired and released in mid-October, gypsy draped garments and mystic moods are always relevant...!

There were so many talented ladies involved, and it was a super creative shoot with lots of idea input on the fly.  We even headed over to the grounds of an abandoned, graffiti-ed church a day away from being bulldozed to snap some photos of the girls in the rain.  We were, unfortunately, busted by the cops (ok, just told to leave by a cop) and had to cut the creepy church sequence short (you can see one of the church shots below-- the shattered door-- more of these shots made the official lookbook). The styling by LPM owners Ashley Turchin and Katherine Martinez was spot-on: the the blood red flower crown gave blonde model Melanie Blankenship a bewitching beauty, and deep smokey eyes and stick straight hair gave pixie model Emma Jade such a dreamy goth girl look.  All their nails were lacquered in deep tones, and curly dream girl Gabriella Cauterucci donned a long dark red velvet skirt straight out of a 70s gothic romance paperbook and Melanie dangled the bell sleeves of La Petite Marmoset's stunning embroidered spanish gypsy duster in and out of the frame.  You can find some of the pieces we shot still available for purchase in their Etsy shop.

Photographer/videographer Caroline Lacey did a bewitching video and all three models Emma, Melanie, and Gabrielle, summoned their best 1990s The Craft energies.  We pulled from references from Stevie Nick's witchy wardrobe, to Frida's braids, to Yma's Indian-Spanish heritage, to Dia de Los Muertos decor.  Katherine brilliantly placed Melanie's supine image over one of my drawings.  You can get a behind the scenes glimpse at our references by checking out the "Halloween" mood board I made that inspired the shoot HERE.  You can follow La Petite Marmoset and any of the aforementioned ladies on Instagram as well: coolacey, emmajade, melanieb, gabriella, and of course, lapetitemarmoset and lpmashley.  See the rest of these outtakes HERE and the official lookbook HERE 














See Caroline Lacey's haunting Smoke & Mirrors video HERE

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